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Unitech Engineering Works

An extensive SEO and digital marketing implementation focused on drastically improving organic visibility, optimizing keyword structures, and establishing precise analytics tracking.

B2B SEO Campaign Conversion Rate Optimization Analytics Integration Lead Acquisition

Client Overview

Unitech Engineering Works is an industrial leader specializing in manufacturing heavy pharmaceutical machinery, packaging equipment, and stainless steel custom engineering solutions. We conducted a structured SEO program and performance optimization strategy to elevate their online B2B search reach.

SEO & Marketing Optimization

1. On-Page Search Optimization

Redefined title headers, description structures, and content hierarchy targeting high-intent wholesale keywords like "pharma packaging machine manufacturer".

2. GA4 Telemetry Mapping

Configured Google Analytics events checking form starts, PDF catalogue downloads, and contact submissions to monitor user funnel dropouts.

3. Core Web Vitals Tuning

Reduced page weights, optimized asset loading, and configured minification rules to score high on Google PageSpeed tests.

4. B2B Intake Systems

Optimized bulk spec forms requiring target parameters to reduce low-intent inquiries and streamline sales team workflows.

Key Work Delivered

Full site technical & crawlability audit
On-page optimization & content hierarchy restructuring
Core Web Vitals tuning & caching automation
GA4 custom event tracking integration
Dynamic XML sitemap generation & submission

Business Growth Outcomes

Search Visibility: 150% rise in organic monthly B2B traffic
High-Volume Inquiries: 40% jump in manufacturing bulk RFQs
Faster Site Loads: Loading speed falls under 1.8 seconds

Technology Stack

Google Analytics SEO Tools Web Optimization

See It In Action

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